Facebook was always about connecting you to what you like. That means friends and family, but also products, brands and companies. For years, people have used our apps to buy and sell things from the early days of posting a photo of a bike labeled 'for sale', to selling your coffee table in Marketplace and now shopping styles of your favorite brands and influencers on Instagram. It was the people who used our apps that envisioned social commerce. We help them to realize it.
We want to give people a place to experience the pleasure of shopping versus the chore of buying. And we want to help small businesses adapt and make it easier for people to discover and buy things they love.
At this time struggle a lot of small companies and with the closure of stores, more companies want to bring their businesses online. Our goal is to make shopping seamless and enable everyone from a small business owner to a global brand to use our apps to connect with customers. That's why we launch Facebook Shops and invest in features in all of our apps that inspire people to shop and make buying and selling online easier.
Introducing Facebook Shops
Facebook Shops make it easy for businesses to set up a single online store that customers can access on both Facebook and Instagram. Creating a Facebook store is free and easy. Companies can choose the products they want to display from their catalog and then customize the look and feel of their store with a cover image and accent colors that show their brand. This means that any salesperson, regardless of size or budget, can bring their business online and connect with customers when and where it suits them.
People can find Facebook Shops on a company's Facebook page or Instagram profile, or discover them through stories or ads. From there, you can browse the entire collection, store products you are interested in and place an order - either on the company's website or without leaving the app if the company to pay in the US.
And just like when you're in a brick-and-mortar store and need to ask someone for help, Facebook Shops lets you message a company via WhatsApp, Messenger, or Instagram Direct to ask questions, get support, track deliveries, and more. And in the future, you can view a company's store and make purchases via chat in WhatsApp, Messenger or Instagram Direct.
We are starting to roll out Facebook Shops today and it will be more widely available in the coming months. You can learn more about how we built Shops with privacy in mind here .
Instagram Shop: a new place to discover products and brands
This summer, starting in the US, we're introducing Instagram Shop, a new way to discover and buy products you love in Instagram Explore. You can be inspired by collections of @shop , browse selections from your favorite brands and makers, filter by categories like beauty and home, and buy the looks you love all in one place. And later this year we will add a new shopping tab in the navigation bar so you can go to Instagram Shop with one tap.
We are also investing in features in our apps like Instagram Shop, Live Shopping and more that will integrate with Facebook Shops to help customers discover products they are interested in and make buying easier.
Live Shopping functions
People have been using live video on our apps to showcase products for years, from shoe stores announcing new sneakers to beauty influencers trying different lipsticks. We are now making it easier to search for products in real time. Soon, sellers, brands and creators will be able to tag products from their Facebook store or catalog before going live and those products will be displayed at the bottom of the video so people can easily tap to learn and buy more. We are starting to test this with companies on Facebook and Instagram and we will roll it out more widely in the coming months.
Link loyalty programs to your Facebook account
We are also testing ways to make it easier to earn rewards from companies you love by enabling you to link your loyalty programs, such as the points program at your local cafe, to your Facebook account. You can easily see and track your points and rewards. And we're exploring ways to help small businesses create, manage and display a loyalty program at Facebook Shops.
Working with partners
We also work more closely with partners such as Shopify, BigCommerce, WooCommerce, ChannelAdvisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics to give small businesses the support they need. These organizations provide powerful tools to help entrepreneurs start and run their businesses and go online. Now they will help small businesses build and expand their Facebook Shops and use our other trading tools.
We hope these tools can help alleviate some of the pressures small businesses are currently experiencing and help businesses of all sizes prepare for the future.
More information? Do not hesitate to contact us.