Engagement on your Instagram page, Get a killer insta profile
It is not about numbers, but about engagement ratio
Instagram is the place to be and (illegal) practices to buy followers are shooting up like mushrooms. Because an account with many followers is a good account, isn’t it? Wrong! After all, it’s not about the number of followers, but your engagement ratio: the number of followers that you actually like your post or, if you’re really lucky, even take the trouble to respond.
Instagram is “booming.” In 2018, the platform reached more than a billion active users for the first time. The medium thus left behind Twitter and LinkedIn among other things. A high engagement ratio is one of the clearest indicators of success. That is not limited to your number of likes and reactions. With the introduction of Stories and IGTV, the number of views, shares and private responses are added to that.
Do you want to make engagement measurable?
Decide for yourself which of all these forms of engagement are important to you. You don’t have to do everything right at once. Are your videos not being viewed properly? Then be the first to get started. It is better to do one thing very well than a lot of small things just not good enough!
Brands can come into contact with their Instagram followers in all sorts of ways: via Instagram Stories, IGTV, in direct messages and of course with their “normal” messages. Many companies immediately develop a strategy for every new function that is launched because they do not want to lag behind the competition. What Instagram features you use or not is not the most important thing: it’s how you use them. It is much more about the interactions and engagement with your followers. But how do you increase the engagement ratio if you no longer see the forest for the trees? How many hashtags should you use? And what is actually better, video or photo?
HubSpot and Mention have plunged into the world of Instagram together and have looked at factors that influence engagement. In their report, “Instagram Engagement Report: What Your Company Needs to Know for 2019,” they explain the do’s and don’ts of Instagram for companies. This yielded a number of striking conclusions:
Focus on video
Video is one of the most important content forms for increasing your engagement. A video receives an average of 150 comments per post, while a photo receives less than 70. Do not only look at your “fixed” content, but also at your Instagram Stories and the Highlights on your profile.
Beware that you are not only going to post for posting: videos must be well thought out and have fun, memorable or impactful content. If you have trouble making a video every day, make sure you have a good mix of images, videos and Stories.
Use fewer hashtags
Yes, you read that right: even when it comes to hashtags, quality is more important than quantity. You may feel that using more hashtags automatically leads to more visitors, because you pick up different “searchers” with different search terms. But more visitors – as indicated earlier – do not directly lead to more engagement, and engagement is enormously important!
The report shows that we encounter hashtags so often that in many cases we don’t even notice them anymore. And when using more than four or five hashtags, we often even drop out completely. Therefore, look carefully at the hashtags that your competitors use and whether they lead to engagement. In addition, it is always wise to use a strong branded hashtag that is unique to your brand and content (70% of the current hashtags are branded!).
Also read: How do I find the right influencer for my campaign?
Tag with caution
Tagging is the new spamming. With a tag you make contact with users quickly and easily and make them aware of your content, but that user is not always served by it if you have not previously established a relationship in another way.
So do not go wild at random tagging users / influencers you want to have contact with, but take a strategic approach. For example, specifically share content from an influencer and tag it there, so that the affected influencer knows that you are using his or her content. Do this also with partners or your most important customers. Also use the network of your own network: for example, ask your colleague to tag your company account with your own, appropriate content.
You have nothing to followers if they do not look
Your Instagram is not automatically more successful if you have more followers. You can have thousands of followers, but if they scroll over your carefully elaborated content with a cursory glance, it still doesn’t help you.
Build a community by making contact with your followers and continuously deliver valuable content that your followers like to watch. In this way you ensure that your message sticks.
Long live micro-influencers!
Not every company benefits from it, but most brands are aware that they need to get started with influencer marketing. In 2017, companies spent 1 billion dollar on influencers – and only on Instagram! Instagram! Influencer marketing helps your company reach a new, relevant audience in a non-intrusive way. In addition, influencers increase confidence in your brand.
So get started! Don’t be fooled by the costs that mega-influencers charge with more than a million followers: you can put that aside completely. Micro influencers have the future, they have around 50,000 – 100,000 followers. That means that they appeal to a relatively small, but targeted audience and, moreover, often use rates that are a lot friendlier for your marketing budget!
Of course there are countless other ways to increase your engagement. For example, hook up on news and current events (such as the post above) or stimulate your followers with a statement:
Also content in which your followers can recognize themselves often appeals to the imagination: a
Play with different types of content (video versus photo), try a collaboration with an influencer and do not scare your audience away from excessive use of (hash) tags. The most important thing is: dare to step outside your comfort zone, but stay close to yourself.